Found
Whether Google and AI assistants put your name in front of a new client searching nearby.
25 points
For independent practices · The Vetreve Report
About 15,000 corporate ads are aimed at your clients. Give them a reason to stay that an ad can't beat.
That's the number of corporate first-exam ads live when we counted. We score how your practice is found, booked, reviewed and kept, fix what's missing, and build the membership only you can offer. Book a discovery call with Brian and your report is built before the call. It's yours to keep either way.
Your Vetreve Report is built before the call. No purchase required.
The Vetreve Playbook · three steps, built around all 100 points
- Since 2011
- Building memberships for veterinary practices
- 5,000+
- Active paid memberships on Rethink, the platform Brian built
- 700+
- Active paid members at a single practice
Straight facts, raw data, and a system that keeps improving. Here is how it works.
Featured in Pulse, the SCVMA magazineToday's Veterinary BusinessThe Veterinary Marketing PodcastPAWSitive Leadership Podcast
01 · The Report
Straight facts. Where you stand against every practice in your radius.
Before the call, we research your practice, your competitors, your listings and your website, and score it on the same hundred points as every other practice: found, booked, reviewed, kept. You see the gaps, the competitors by name, and what to fix first. No purchase required.
Booked
How many steps stand between a client on your website and a confirmed appointment.
25 points
Reviewed
Rating, volume, how recent, and whether you answer.
25 points
Kept
Whether a client who came once has a reason to stay: a membership they can join, that covers every pet and carries over.
25 points · where most independents score 0, and corporate groups average 19
Inside your report
- Your Exposure Score, with all four pillars graded
- The competitors reaching your clients first, by name
- Where clients find you, and where they can't
- What to fix first
We build your report before the call. No purchase required.
- 33
- Median score, 100 well-reviewed independents
- 51
- Median score, 70 corporate locations
- 76+
- The top band. Compounding.
The highest score we've audited.
A corporate hospital, and the only one of 170 practices to reach the Compounding band. The best independent scored 67.
You see exactly where you stand before we ever speak.
02 · The Fix
Found in your own city. Booked without a phone call. Kept by a membership only you can offer.
The report shows what's missing. We fix it, in the order that moves your score, and the membership is the part nobody else can copy.
Found.
When an owner near you asks Google or an AI assistant for a vet, your name is the answer, and your own site is the source.
Booked.
A visit request that takes a minute on a phone, not a form that goes to voicemail.
Kept.
A reason to stay that a corporate first-exam ad can't beat.
The membership
Recurring revenue you own, and they can't.
Your client base stops leaking when members have a reason to return on a schedule. The revenue is yours, under your name, at your prices. It is the one thing a consolidator can't advertise against.
On Rethink, the platform Brian built.
- 5,000+
- Active paid memberships
- 4,000+
- Bought or renewed in 2026
- 0
- New practices onboarded since 2020
We stopped onboarding new practices in 2020. The memberships are still being bought in 2026.
Across the independent practices on Rethink, members spent about $1,760 each at their practice in 2025. That is our own data, not an industry benchmark.
Recently signed on Vetreve: a Texas animal hospital, a Southern California animal hospital and an Arizona animal hospital.
Corporate groups don't run a playbook this long unless it works. It does, and they love it. Independents can't copy it. The answer was never to copy it. It was to build a better one.
A free exam doesn't move a client whose membership already includes one. They can run that ad all day.
03 · The Compounding
Measured again. On the same hundred points.
After the fix, your practice is re-scored every quarter on the same hundred points, so the before and the after are the same measurement. The score keeps moving because the work keeps going: new clients found, booked and kept, members renewing, and your own offer working harder than a first-exam ad. Leaking, then Competitive, then Compounding at 76 and up.
Sample practice · before● Leaking
49out of 100
Sample practice · after● Compounding
78out of 100
Found
More new clients see your name first.
Kept
Members renew under your name, at your prices.
Proven
The same instrument, before and after.
You watch the number climb, and your own offer works harder than theirs.
04 · A note from the founder
The report usually finds the part left undone: a practice the AI assistants don't name, no booking link on its Google profile, and no reason for a client to stay.
Vetreve is built for independently owned practices and the owners who run them. That is the whole point of the work.
I have been building membership programs for veterinary practices since 2011.
I would like to show you what one would look like at yours.
Brian Macrae
Founder, Vetreve · Founder, Rethink Veterinary Solutions
Advisors to Vetreve
Three careers inside independent practices. All three advise the Playbook.
The practice-business side, the operations side, and the front-desk side. Each of them has spent decades at a different seat in the building, and each now advises Vetreve on what independents need.
Dr. Peter Weinstein, DVM, MBA
Advisor · 40 years in vet med · co-author, The E-Myth Veterinarian · past president, SCVMA · CVMA Lifetime Achievement
The practice-as-a-business lens: how an independent gets back in and stays in.
"I always liked the earlier model; this is a massive jump on every level."
Andrea Crabtree, CVPM, SPHR
Veterinary consultant and advisor · FurPaws Consulting · host, PAWSitive Leadership podcast
Practice operations and the team: how a membership gets adopted at the front desk, not just announced by the owner.
Dee Allen, RVT, CVPM
Advisor · 34+ years in practice · SCVMA 2026 Team Member of the Year
Has launched and run membership programs across multiple practices. Knows what the first 90 days look like from the inside.
"Client visits are up and spending has surged. Best of all, it was easy to implement, with results showing up immediately."
Get on a call. Get your score. Get your plan.
Book a discovery call with Brian and the full report is in your inbox before we speak. Then we walk through the Playbook at your practice.
Brian MacraeFounder. You'll be talking to me.
No purchase required.