The Vetreve Field Guide

How independent practices stay independent.

Plain-spoken articles on memberships, retention, recurring revenue, and competing with corporate.

Brian Macrae
Written by Brian Macrae, who has spent 14 years building veterinary membership programs
Founder, Vetreve
Featured · Comparison
Wellness plan vs. reward membership: which one keeps clients coming back?
Corporate can run the wellness plan at scale. Copying it as an independent is where it breaks — and the reward membership that beats it without the back office.
Read the breakdown →
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Latest
More on the way
Retention
The average practice loses 95 clients a year. Here's where they go.
6 min read
Comparison
Wellness plan vs. reward membership: which one keeps clients coming back?
5 min read
Coming soon · Playbook
How to launch a veterinary membership without new front-desk software
In the works

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