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The Vetreve Field Guide

How independent practices stay independent.

Plain-spoken articles on memberships, retention, recurring revenue, and competing with corporate.

Brian Macrae

Written by Brian Macrae, who has spent 14 years building veterinary membership programs

Founder, Vetreve

Featured · Comparison

Wellness plan vs. reward membership: which one keeps clients coming back?

Corporate can run the wellness plan at scale. Copying it as an independent is where it breaks — and the reward membership that beats it without the back office.

Read the breakdown

Latest

More on the way

Retention

The average practice loses 95 clients a year. Here's where they go.

6 min read

Comparison

Wellness plan vs. reward membership: which one keeps clients coming back?

5 min read

Coming soon · Playbook

How to launch a veterinary membership without new front-desk software

In the works

Reading is good. Seeing your own numbers is better.

Book a discovery call with Brian and we'll build your practice's exposure report before the call — what retention is costing you, and the membership that fixes it. You keep the report either way.

Book a discovery call with Brian →